Cât de importantă este Europa pentru listarea Shein la Bursă

Shein is expected to be valued at around $27 billion during its Hong Kong IPO, significantly lower than its 2022 peak. Europe is a key market, but new customs regulations pose risks to its low-price model. The company aims to raise up to $1.77 billion and plans to invest heavily in marketing and local operations. Shein's reliance on China for over 90% of its revenue complicates its response to EU changes, as higher prices could undermine its competitive advantage.