Castelul Bran are mii de turiști, dar pensiunile se închid. Cum promite noua strategie din 2027 să rezolve paradoxul • Știri Brașov Biz Brasov

Bran, a popular tourist destination, faces a paradox with many guesthouses closing despite high visitor numbers. A new tourism strategy is set to launch in 2027 to address this issue. The area has seen a decline in accommodation demand, even with thousands visiting Bran Castle daily. Local authorities aim to revitalize the tourism sector by improving marketing and promoting the region more effectively. The lack of classification as a national or international resort has further complicated the situation, leading to concerns about Bran's future as a tourist destination.