Burgerii au cucerit China - reportaj Reuters - Economica.net

Burgers are gaining popularity in China, driven by single-person households and lower-income consumers seeking affordable meals. Yum China's Pizza Hut Burger Bar has rapidly expanded, aiming for 500-600 locations by 2026. The shift in consumer habits reflects a preference for portable, budget-friendly options amid economic uncertainty. New brands are entering the market, with Haidilao launching its burger chain and M Stand focusing on burger outlets. The Western fast-food market in China is projected to grow significantly, with burgers leading consumer preferences. Analysts note that burgers offer a good value alternative to full meals, appealing to the growing number of single-person households and urban workers.