Brico Depot România devine BRICO. Ce se schimbă pentru clienți

Brico Depot România is rebranding to BRICO, marking a significant transformation supported by a €50 million investment over three years. The new identity focuses on customer projects, simplifying the process from idea to execution. BRICO aims to modernize stores, expand product offerings, and integrate technology, including AI, to enhance customer experience. The brand's philosophy, "Do it Together," emphasizes collaboration with customers throughout their projects. The rebranding will be gradually implemented over six months, with the first new store opening in Vaslui. BRICO is part of Altex România, expanding its ecosystem into home and garden projects.