Brașovul, între teamă și marketing: Urșii au devenit mascote turistice, deși pădurile adăpostesc de 6 ori mai multe exemplare decât ar fi normal • Știri Brașov Biz Brasov

Bears have become a controversial symbol of Brașov, attracting tourists while posing safety risks. Despite the local population being six times higher than ideal, bears are marketed as city mascots. Emergency calls related to bears have surged, with over 400 this year alone. While locals are accustomed to alerts, tourists are quickly learning about the presence of these animals. The city has around 100 bears, far exceeding the ideal number of 15. Bears are featured in various tourist merchandise, enhancing Brașov's appeal. Authorities are working to manage bear encounters, emphasizing their wild nature despite their mascot status.