Brandurile românești în recomandările generate de AI

Artificial intelligence is transforming how users search for products and services online, with brands striving for visibility in AI-generated responses. A study by GEOflux.ai reveals that official brand websites are the primary source in AI responses, accounting for 63.4% of analyzed links. The study examined nearly 42,000 responses from ChatGPT, Gemini, and Perplexity, focusing on various sectors including ecommerce and banking. Notably, eMAG and Raiffeisen Bank frequently appear in these responses. Users are increasingly seeking direct recommendations from AI, which influences their purchasing decisions. Although AI-driven traffic is still low, it is growing rapidly, with conversion rates potentially five times higher than those from Google.