Brandurile românești câștigă teren în fața celor internaționale. Dedeman devine cel mai bine evaluat brand de consum din România

Romanian brands are gaining consumer preference and competing effectively with international names, according to the Superbrands Romania 2026-2027 study. Dedeman ranks first among consumer brands, with six other local brands in the top 20 alongside giants like Apple and Coca-Cola. The study shows a shift towards service and technology sectors, with 16 of the top 20 brands operating in these areas. Innovation is increasingly important, with 76% of respondents valuing innovative products. The research highlights the growing presence of Romanian brands in the market.