Brandurile din România își fac loc în recomandările oferite de inteligența artificială. Se redefinește modul în care utilizatorii caută produse și servicii online

Artificial intelligence is reshaping online search preferences for products and services, with brand websites being the primary information source. A recent report indicates that AI-generated responses predominantly reference brand sites (63.4%), followed by marketplaces (16.2%) and media (7.8%). AI platforms like ChatGPT and Gemini are becoming key reference points for users seeking recommendations. The study analyzed nearly 42,000 AI responses, revealing significant brand visibility disparities across industries. For instance, eMAG leads in e-commerce mentions, while Raiffeisen Bank tops in banking. The report highlights the importance of brand presence in AI responses for sales and awareness, as visibility can directly influence consumer choices.