Brandurile de modă riscă să îndepărteze clienții bogați dacă folosesc blănuri naturale, arată un nou raport

A recent study by Collective Fashion Justice reveals a shift in luxury consumer perceptions, with high-net-worth individuals moving away from animal fur and skins. The research indicates that 95% of participants view these materials as outdated, associating modern luxury with innovation and sustainability. Concerns about animal welfare and conservation are significant among wealthy consumers, with many preferring alternatives that align with ethical values. The findings suggest that luxury brands risk damaging their reputation by continuing to use animal-derived materials, as consumer attitudes evolve towards more responsible and innovative options.