BMW mizează pe restructurare, noi modele şi inteligenţă artificială pentru a-şi relansa afacerile

BMW has unveiled a comprehensive restructuring plan aimed at reducing management levels, leveraging artificial intelligence, and launching new models to regain investor confidence after profit warnings and a significant drop in stock value. The German automaker targets a profit margin of 3%-5% for its auto division by 2028, with a goal to return to 8%-10% in the early 2030s. The plan includes a 20% reduction in divisions and management functions by mid-2027, with AI playing a key role in streamlining operations. Following a series of profit warnings, BMW is also implementing voluntary layoffs affecting around 8,000 jobs in Germany. The company is adapting its product range to market trends, planning to launch a basic electric vehicle in Europe by 2028 and a luxury SUV for the U.S. market. In China, BMW aims to localize production and collaborate more with local partners for technology development.