BMW își simplifică gama în era Neue Klasse. Modelele vizate

BMW is reassessing its product portfolio as part of a broader cost-cutting and technological standardization program, focusing on the Neue Klasse initiative. This includes evaluating niche models and certain engine variants, with potential discontinuation of models like the XM hybrid SUV and the i4 electric sedan. The company aims to save approximately €2.5 billion by 2025 and is streamlining its offerings, including the end of Z4 production. The shift towards a standardized architecture raises questions about the economic viability of low-volume models, while BMW plans to launch over 40 models based on the new technology by 2027. The strategy emphasizes adapting offerings to regional market demands while maintaining a premium brand identity.