Bloomberg, despre metoda României de a atrage bani de la populație: „Donează sânge, cumpără titluri de stat”

Bloomberg discusses Romania's innovative approach to attract funds from the public by linking blood donations to the purchase of government bonds with higher interest rates. The program allows donors to buy bonds yielding over 7%, appealing to individual investors. Since its launch, it has raised approximately 2.8 billion lei, with many participants seeing it as a worthwhile contribution despite some criticisms regarding its effectiveness in addressing budget deficits. The initiative is part of a broader international trend to engage retail investors in government financing, with Romania aiming to bolster its financial stability amid rising debt levels.