Black Friday 2026: 7 din 10 români vor să cumpere. Pe ce vor bărbații să cheltuiască banii și ce preferă femeile

A recent study reveals that 70% of Romanians aged 18 to 55 plan to shop on Black Friday 2026, with an average budget of around 2,100 lei. This marks the highest intention level in four years. The most sought-after items include electronics and home appliances, with significant interest in IT products among men. Women show a preference for cosmetics and clothing. Additionally, 86% of potential shoppers have set a budget, primarily based on available funds. Online shopping is increasingly popular, with 60% preferring it over physical stores. Historical data indicates that actual purchases often exceed initial intentions.