Black Friday 2026: 7 din 10 români vor să cumpere

A recent MKOR study reveals that 70% of Romanians plan to shop on Black Friday 2026, the highest rate in four years. The average budget is around 2,100 lei, similar to 2025. Preferences vary by gender, with men favoring IT products and women leaning towards cosmetics and clothing. Online shopping is increasingly popular, with 60% opting for online purchases. Additionally, 86% of shoppers have set their budgets in advance. The study was conducted with 1,000 respondents aged 18 to 55, showing a margin of error of ±3.1%.