BIPA, rivalul dm, apasă pe accelerație și ajunge la nouă magazine în mai puțin de un an - Economica.net

BIPA has opened a new store in Giurgiu, reaching nine locations in Romania within nine months. The company aims to expand further, planning to open 20-25 stores this year. BIPA emphasizes the importance of community and accessibility to beauty and care products. The brand, part of the REWE Group, has a strong presence in Central and Eastern Europe, with over 700 stores. BIPA's first Romanian store opened in January 2026, and the company continues to hire across various cities in the country.