Biertanul și Transfăgărășanul ajung pe străzile Sevillei: vor fi promovate în tot orașul

A tram in Seville will showcase images of Romania's top tourist destinations as part of a four-week outdoor campaign by the Ministry of Economy, Digitalization, Entrepreneurship, and Tourism. Running from October 5 to November 1, 2026, the tram will be fully wrapped with visuals of eight iconic sites, including Sarmizegetusa Regia and the Danube Delta. The campaign aims to reach over 70 million exposures, targeting the local population, as 91% of Seville's residents walk and spend significant time in public spaces. This initiative is part of a broader strategy to enhance Romania's visibility in international tourism markets, especially in Spain, which ranks eighth in foreign tourist arrivals to Romania. Following this campaign, Romania will also participate in the IBTM Barcelona tourism fair.