Beyoncé preia integral brandul de whisky SirDavis, după ce LVMH își vinde participația

Beyoncé has acquired full control of the SirDavis whisky brand after LVMH sold its stake to her. The deal confirms earlier reports in industry publications. LVMH and Beyoncé launched SirDavis in 2024, reflecting a trend of luxury brands collaborating with celebrities. The French group previously partnered with Jay-Z for the Armand de Brignac champagne brand, acquiring a 50% stake in 2021. With this acquisition, Beyoncé now fully owns SirDavis, which was developed in collaboration with LVMH.