Automotive și industria metalelor conduc tranziția verde din România. CEO Bio-Circle România: Sustenabilitatea nu mai înseamnă doar reciclare și plantare de copaci - Economica.net

Romanian companies are increasingly viewing sustainability as an investment in efficiency and cost reduction rather than just a regulatory obligation, according to Daniel Mereuță, CEO of Bio-Circle Romania. The focus has shifted from purchase price to total cost of use when selecting industrial solutions. Bio-Circle, founded in 2008, specializes in integrated cleaning and maintenance services and has made significant investments in sustainable technologies. While some sectors have made substantial progress, others are slower due to outdated infrastructure. Overall, the local industry is transitioning towards integrating sustainability into business strategies, recognizing it as a competitive advantage.