Automobile Bavaria anunță oficial revenirea mărcii Lotus pe piața românească - Economica.net

Automobile Bavaria, led by Michael Schmidt, has announced the import and distribution of Lotus cars in Romania starting October 1, 2026. This marks the return of the renowned British sports car brand to the Romanian market, previously represented by Forza Rossa until 2012. Lotus, founded in 1948, is known for its lightweight engineering and motorsport achievements, including numerous Formula 1 victories. The brand is now focusing on electrification and new models that combine performance with innovative technology. Automobile Bavaria aims to enhance its premium brand portfolio and strengthen Lotus's presence in Romania, with plans for a dedicated team to support the brand's growth.