Auto Italia aduce și marca chineză iCAUR în România

Auto Italia is launching the iCAUR brand in Romania, a subsidiary of Chery, aiming to introduce new energy vehicles. The brand, initially named iCAR in China, had to adapt its name for the European market. The iCAUR V27 model is set to debut in October 2026, featuring advanced electric technology and outdoor capabilities. Auto Italia's CEO emphasizes the brand's focus on versatile mobility and the growing demand for competitive electric vehicles in Romania. iCAUR is expanding its global presence, with sales networks in 40 countries, and aims to cater to the European market.