Auchan a investit 3 milioane de euro pentru o nouă sursă de venit. Face concurență televiziunilor cu serviciul său de retail media - Economica.net

French retailer Auchan has invested around 3 million euros in Auchan Retail Media, Romania's first retail media agency, creating an omnichannel communication ecosystem. This includes physical and digital media solutions in stores and online advertising. The company has installed 1,000 digital screens across 100 stores, generating significant audience engagement and sales increases. The project began in 2017 and aims to expand further, leveraging AI and programmatic advertising for personalized marketing. Auchan Romania operates over 500 stores, including hypermarkets and convenience stores, and offers various solutions for partners and customers.