Atac la Tesla și China: Ford lansează Fathom, un pickup electric de sub 30.000 de dolari

Ford is launching the Fathom, an electric pickup priced under $30,000, aiming to regain profitability in the EV market. Production will occur at the Louisville Assembly Plant, with preorders starting in early 2027. The Fathom is built on a new Universal Electric Vehicle platform, crucial for Ford's profitability goals by 2029. This launch comes amid declining EV adoption rates and the removal of consumer incentives in the U.S.