Asia cucerește România. Cum a înlocuit cultura sud-coreeană marfa din Turcia anilor

In Romania, the influence of South Korean culture has surged, replacing the Turkish goods of the 90s. Young people now seek to express their identity through K-pop, cosmetics, and fashion, facilitated by social media. Unlike the past, where purchases were driven by necessity, today's consumers are drawn to a global community and lifestyle. The rise of Korean products, especially in beauty and entertainment, reflects a shift in consumer behavior, with many willing to pay more for quality. This cultural phenomenon is evident in the popularity of K-dramas and K-pop, showcasing a new era of consumption in Romania.