economedia.ro/antreprenoriatul-feminin-dincolo-de-

A study reveals that quality is the primary success metric for female entrepreneurs, surpassing revenue. Visibility and effective marketing are crucial for product sales. The She’s Next program supports women in enhancing their businesses through branding and communication strategies. Successful entrepreneurs emphasize the importance of personal branding and direct customer engagement. The program offers significant grants to help women-led businesses grow and develop sustainably. Communication skills are vital for entrepreneurs looking to expand their reach and impact.