economedia.ro/cum-s-a-schimbat-comportamentul-roma

Consumer behavior during Black Friday has evolved over the past 13 years, with shoppers becoming more price-conscious and service-oriented. Neakaisa.ro notes that buyers now compare offers and consider factors like trust and post-sale support. This shift is particularly evident in higher-value purchases, such as home renovation products, which require more research. The company's Black Friday campaign runs from November 6 to 8, offering discounts of up to 40% on bathroom products. Neakaisa.ro, founded in 2014, reported a revenue of 37.9 million lei in 2025 and expanded to Bulgaria in 2026.