www.economica.net/cine-produce-laptele-vandut-de-l

Over 81% of dairy products sold under Lidl's private label Pilos come from Romanian suppliers, with Pilos being the most recognized private brand in Romania. Developed over 15 years, Pilos includes up to 88% fresh milk sourced locally. The brand reflects Lidl's commitment to quality and local production, with significant consumer preference for private label dairy products. NielsenIQ's study indicates that 91% of respondents view private labels as good alternatives to established brands, emphasizing the importance of ingredient transparency. Lidl operates over 400 stores in Romania and employs more than 14,000 people.