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Black Friday brings increased orders for online stores, but also challenges in profit margins due to discounts and advertising costs. Store owners must calculate the net profit after deducting product costs, shipping, and marketing expenses. SEO optimization is recommended to attract customers without direct costs per visit. The article emphasizes the importance of analyzing sales data and optimizing product pages to enhance visibility and conversion rates. Store owners should focus on categories with high demand and profitability, ensuring that product information is clear and accessible to potential buyers.