economedia.ro/cum-s-a-schimbat-consumatorul-roman-

Black Friday in Romania has evolved significantly since its introduction by eMAG, expanding from tech products to a wide range of consumer goods. CEO Tudor Manea noted that the event now attracts a broader audience, offering everything from food and cosmetics to medical services and travel packages. Despite the growth in product categories, local production remains a small part of the marketplace. eMAG is actively encouraging local producers to join its platform through reduced commissions and promotional support. The company has seen a rise in daily users and is diversifying its offerings for Black Friday 2026, including over 100 tons of pork and various services. However, the share of local products is still low, indicating potential for growth in this area.