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Artificial intelligence impacts Meta and Google differently in advertising. Meta enhances ad efficiency on social platforms, while Google faces potential revenue loss as AI chatbots change search behavior. Meta's AI optimizes ad targeting, overcoming privacy challenges, and has led to increased conversions. In contrast, Google's AI features may reduce traditional search usage, affecting its revenue model. Meta's ad revenue grew significantly, while Google's growth was slower, raising investor concerns about its ability to monetize AI effectively. Analysts warn that AI could replace traditional searches for Google, while benefiting Meta's advertising efficiency.