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In Iași, tourists can now purchase unique souvenirs like perfumes inspired by the city's history instead of traditional fridge magnets. These fragrances, created by a local perfumer, encapsulate the essence of the Palace of Culture and its surroundings. Visitors can experience the scents before buying, making the souvenirs more personal and meaningful. Additionally, the shop offers handmade products, including chocolates and wine, enhancing the local cultural experience. The trend is shifting towards souvenirs that tell a story rather than just serve as reminders of a visit.