startupcafe.ro/fondatorii-brandului-romanesc-de-be

The founders of Zăganu craft beer have launched a new cosmetic line, 2nd Life Brewed to Beauty, utilizing malt and hops from beer production. This Romanian brand offers products like shampoos and body lotions enriched with upcycled malt extract, which retains beneficial nutrients. The cosmetics are dermatologically tested and produced in small batches, emphasizing sustainability with 100% recycled packaging. The collaboration includes Raluca Kișescu, who aims to innovate by merging the worlds of beer and cosmetics. Products are available online and at the Zăganu Craft Beer Bar in Bucharest, with plans for wider distribution.