observatornews.ro/economic/vinul-a-devenit-un-lux-

In recent years, wine prices in Romania have surged by about 50%, influenced by rising production and transportation costs. Despite efforts to accommodate consumer purchasing power, wineries face declining sales. The largest Romanian wine producer has encountered numerous challenges, particularly due to the war in Ukraine affecting supply chains. Prices now range from 20 to 100 lei, with average wines selling for 40-50 lei. Some producers have raised prices by up to 10% due to increased costs of materials and taxes. Consumption has decreased by at least 10% annually, but producers expect stable prices during the holiday season, with potential promotions to attract buyers.