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Italy's new traffic code allows personalized license plates for a fee of 600 euros, inspired by practices in other countries. Owners can choose letters and numbers for their plates, with costs varying by vehicle type. The initiative was proposed by Prime Minister Giorgia Meloni, emphasizing creativity. The format remains unchanged, and offensive combinations are prohibited. The new code is under review and expected to be implemented by April 30, 2027, but availability of personalized plates may be delayed due to regulatory requirements.