newsweek.ro/interviuri/alexandru-iordache-de-ce-un

In times of economic uncertainty, companies often cut marketing budgets, which can worsen their situation. Alexandru Iordache, a digital marketing expert, emphasizes that marketing is crucial for attracting customers and generating revenue. He explains that during tough economic periods, maintaining or increasing marketing investment can be essential to achieve the same results as in better times. For instance, a clinic may need to double its marketing budget to attract the same number of patients due to increased competition and cautious consumer behavior. Iordache argues that while some companies reduce marketing efforts, those that adapt and continue to invest can gain market share and visibility, positioning themselves favorably for recovery when the economy improves.