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Gift-giving during Christmas is a universal tradition rooted in human connection and social cohesion. Anthropologist Marcel Mauss highlighted that gifting involves offering, receiving, and creating bonds, fostering generosity and obligation. However, modern consumerism has led to an excess of unwanted gifts, detracting from the holiday's essence. Meaningful, personal gifts hold more value than expensive, impersonal ones. Suggestions include choosing handmade items, shared experiences, and focusing on symbolic value rather than price. Ultimately, thoughtful gifts enhance relationships and embody love and closeness during the festive season.