www.g4media.ro/cum-afla-companiile-cat-trafic-prim

Companies are increasingly recognizing the traffic generated by AI assistants like ChatGPT, which often goes untracked as 'dark traffic.' This traffic is categorized as direct visits without a referrer, complicating analytics. Google Analytics 4 introduced the AI Assistant channel to help measure this traffic, but it only captures visits with recognized referrers. Studies indicate that a significant portion of AI-generated traffic remains unaccounted for, leading to underestimations. Businesses are advised to combine various methods for a comprehensive understanding of AI traffic, including direct user inquiries about how they found the site. Overall, AI traffic is more substantial than standard reports suggest, necessitating improved tracking strategies.