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Airlines are increasing investments in luxury services to attract wealthy passengers amid rising fuel prices and ticket costs affecting budget travelers. Air France is investing one billion euros to enhance its premium offerings, including exclusive airport access and luxurious in-flight experiences. The airline aims to elevate its market position by focusing on high-end services, despite the risks associated with reducing overall capacity. Other airlines, like Air India and British Airways, are also expanding their premium services. The trend reflects a broader shift in the aviation industry towards catering to affluent customers, even as economic pressures mount.