www.oradesibiu.ro/2026/10/28/studiu-despre-cum-isi

Data from PayPo reveals that Romanian consumers prefer deferred payment for clothing and footwear, with men spending more on average than women. Women account for 80% of purchases, while men make up 20%. The average basket value is 312 lei for men and 285 lei for women. Seasonal events like Black Friday boost interest in 'Buy Now, Pay Later' options. PayPo reports a 37.3% revenue increase for a partner merchant in their second year of using the service. Deferred payment constitutes about 4% of Romania's online commerce, allowing consumers to receive products before full payment, though costs still apply.