startupcafe.ro/colosul-chinez-shein-aduce-in-roman

Chinese fashion giant SHEIN has launched Cooperative Logistics in Romania, enhancing access for European brands on its Marketplace. This service simplifies cross-border shipping by connecting sellers with established logistics operators. Currently operational in Spain, pilot programs are also active in France, Germany, Italy, and Romania. Nearly 50% of sellers in these markets are utilizing this service, which has proven beneficial for expanding businesses like Klack. SHEIN aims to support European companies in reaching new customers and overcoming logistical challenges. The platform operates in 11 European markets and boasts a 99% retention rate among sellers.