www.economica.net/sefii-altex-dezvaluie-mecanismul

Altex promotes its price guarantee campaign, "if you find it cheaper elsewhere, we pay twice the difference," to assure customers of competitive pricing. The company utilizes technology to monitor competitors' prices and adjust its own, particularly during sales events like Black Friday. However, the actual instances of customers claiming the price difference are infrequent. To qualify for the guarantee, customers must provide proof of a lower price from a competitor within seven days of purchase, and the lower price must be maintained for at least 24 hours. Altex checks that the competitor's offer matches its own purchasing conditions before processing any claims. Altex remains a leading player in Romania's retail market, with over 165 stores and a strong online presence.