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Vitamin C serum can enhance skin brightness and uniformity when applied correctly and consistently. Morning application is recommended, following a simple routine that includes cleansing, toner, serum, moisturizer, and sunscreen. Choosing the right serum involves considering texture and ingredients, with options available for different skin types. Proper application involves five steps: cleansing, optional toner, applying the serum, moisturizing, and finishing with sunscreen. It's essential to select a suitable formula based on skin type and to store the serum properly to maintain its effectiveness.