www.mediafax.ro/comunicate/black-friday-ofertele-a

Wawsome highlights the digital barriers affecting online shopping in a €12.9 billion market, emphasizing the need for accessible forms, navigation, and payment processes. As Black Friday approaches, online retailers are investing in promotions and platform capabilities to handle traffic. However, accessibility issues can hinder customers, especially those using screen readers or keyboard navigation. Wawsome's analysis reveals significant demographics affected by these barriers, including over 974,000 people with disabilities. Improving accessibility can expand customer bases for e-commerce and other online services. Digital accessibility audits increasingly focus on payment solutions like BNPL, which can complicate transactions if not designed inclusively. During high-traffic periods, these barriers can lead to lost sales, even if issues arise outside the merchant's platform.