economedia.ro/cum-s-au-transformat-beneficiile-med

The Romanian medical benefits market is experiencing growth despite cautious budgeting by companies. MedLife's corporate division reported a 17% revenue increase in the first half of 2026. Employers are shifting from standard packages to tailored solutions based on employee profiles and industry needs. The focus is on personalized prevention, digital experiences, and integrating AI in healthcare. While budgets remain tight, companies prioritize employee health, adapting benefits to meet specific needs. The demand for preventive services, genomic health, and mental well-being is rising, reflecting a broader understanding of employee health beyond traditional medical services. Regional disparities exist in benefit adoption, with the West and Center leading. The market is moving towards personalized health approaches, emphasizing relevance and accessibility of services.