www.antena3.ro/economic/black-friday-2026-ar-putea

Black Friday sales in Romania are projected to reach 2.8-2.9 billion lei in November 2026, reflecting a 7-10% increase from last year. However, this growth is primarily due to rising prices rather than an increase in the number of items sold. Many consumers are now planning purchases in advance, focusing on essential items to avoid future price hikes. A recent study indicates that 70% of Romanians intend to shop during the event, with a significant shift towards online purchases. Analysts warn that while consumers express interest in electronics, actual buying behavior may lean towards essential goods. The trend of extended discount campaigns is also noted, with early sales starting in November.