economedia.ro/cum-stabilesc-magazinele-online-un-r

Establishing a realistic ROAS target for an online store involves calculating contribution margin, break-even ROAS, target ROAS, and segmenting by categories. Contribution margin is determined by subtracting product costs and variable order costs from the selling price. Break-even ROAS is calculated as 1 divided by the contribution margin. The target ROAS is set by factoring in the desired profit. Each product category should have its own ROAS target, especially during sales periods. The Romanian e-commerce market is projected to grow, making accurate ROAS calculations crucial to avoid unprofitable campaigns. Adjustments may be necessary during peak periods due to changing conversion rates and margins.