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Ariel promotes washing clothes at 30°C to reduce energy consumption and environmental impact. Lower temperatures decrease carbon footprint and prolong garment life. Studies show washing at lower temperatures minimizes microfiber release and fabric wear, maintaining color and appearance. Modern detergents are effective at lower temperatures, alleviating concerns about cleaning efficiency. P&G's campaigns encourage consumers to adopt these practices, leading to significant reductions in emissions. Small changes in washing habits can have substantial environmental benefits.