newsweek.ro/interviuri/roxana-coman-criatura-ceram

Roxana Coman, founder of Criatura Ceramică, transitioned from a successful advertising career to ceramics, emphasizing the hidden costs of handmade objects. Her studio in Brașov, supported by the Start-up Social program, has generated steady income through ceramic sales and workshops. Criatura focuses on inclusivity, allowing participants to explore creativity without pressure. The studio also engages in social initiatives, offering free workshops for children with serious illnesses and autism. Coman reflects on the challenges of entrepreneurship, balancing creativity with operational demands, and the evolving market dynamics affecting production costs and consumer behavior.