www.economica.net/producatorul-nivea-nu-renunta-la

Beiersdorf's CEO confirmed the company's commitment to remain in Russia to protect the Nivea brand and ensure employee salaries. Despite a recent commercial dispute affecting performance, operations have normalized. The company is among the few Western firms still active in Russia post-Ukraine invasion, emphasizing the importance of brand protection. Beiersdorf reported a slight decline in overall sales, with Eastern Europe experiencing a significant drop, but excluding Russia, the decline was minimal.