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Chinese automakers have surpassed Japanese brands in quarterly sales in Europe for the first time, driven by rapid growth from companies like BYD and Chery. Data from Dataforce indicates that registrations of Chinese cars doubled in September 2026 compared to the previous year, capturing a 12.7% market share. While European manufacturers like Volkswagen still lead, the rise of Chinese brands has been swift, growing from just 1% five years ago. The EU is considering measures to limit the advantages of Chinese automakers, citing state subsidies, and is exploring regulations to favor European-produced vehicles. Meanwhile, Chinese companies are expanding their production in Europe to strengthen their market position.