observatornews.ro/economic/lindt-recunoaste-ca-a-p
Lindt & Sprüngli acknowledges losing customers due to excessive price increases, misjudging consumer tolerance. CEO Ernst Tanner admitted that the company overestimated how much they could raise prices without impacting demand, particularly in Germany. Following a significant drop in stock value and a change in leadership, Lindt is revising its strategy, including reducing prices on some products to boost sales. Tanner insists the company is not in a crisis and aims for growth in the Americas and Asia. Measures to cut costs will be implemented, affecting employee bonuses in certain regions.